SEOUL, July 12 (Yonhap) — Netflix will launch four new Korean original variety shows in the second half as part of its strategy to bolster its lineup of unscripted content and diversify its local portfolio, an official said Tuesday. of the society.
“A lot of people have asked me if Netflix offers original Korean variety shows,” Netflix chief content officer Yoo Ki-hwan said at a press conference. “That’s almost true, as Netflix has only provided six unscripted shows in the past four years.”
Netflix, which launched its service in Korea from 2016, is the leader in the Korean streaming service market thanks to the bigger-than-expected successes of its original TV series, such as “Kingdom” (2019), “Squid Game” ( 2021) and “We’re All Dead” (2022).
But unscripted shows have been sidelined from Netflix’s lineup for years, as its initial stand-up comedies, including “Yoo Byung Jae: Black Comedy” (2018) “Park Na-rae: Glamor Warning” (2019), failed to attract attention. Korean viewers, who find the genre unfamiliar.
Since releasing its first reality show “Busted” in 2018, Netflix has made five more original reality shows, such as “New World” (2021), “The Hungry and the Hairy” (2021), “Paik’s Spirit” ( 2021), “Single’s Inferno” (2021) and “Celeb Five: Behind the Curtain” (2022).
Among them, the reality show “Single’s Inferno” is one of the most successful Korean-language reality shows on Netflix, staying in the streamer’s official top 10 most-watched non-English TV shows for 41 days.
The Netflix executive said the streamer has decided to put more resources into last year’s reality TV shows in a bid to expand its business involvement in South Korea’s entertainment industry, which has recently become a major player on the world stage.
The American media giant has pumped more than 1 trillion won ($760.5 million) into the production of more than 130 Korean-language titles since its entry.
“I can’t divulge detailed numbers, but Netflix has made more investment in variety shows this year than last year,” Yoo said. “And the amount will increase again next year.”
He said Netflix will release four new Korean Originals in the second half of 2022 – “TAKE 1”, “Korea No. 1”, “Physical: 100” and “Single’s Inferno S2”.
“TAKE 1” is Netflix’s first Korean-language musical variety show, which brings big-name artists to perform their latest concert on stage. Korean soprano Sumi Jo, singers Park Jung-hyun, or Lena Park, Lim Jae-bum, or Jay B, Rain, K-pop girl group Mamamoo, and duo AKMU will take part in the project.
Famous comedian Yoo Jae-suk will host the travel reality show “Korea No. 1,” while “Physical: 100” is a competition show looking for a physically superior person. And “Single’s Inferno” will return with a second season.
“We are focused not only on delivering quality shows, but also on increasing the amount of content to make our presence felt,” said Yoo, the head of Netflix. “People are now turning to Netflix to watch popular TV series or movies. We hope they will come to Netflix to enjoy laughable variety shows in the near future.”