LG Launches DIPR’s Digital Shows “Inspire Gen-Z”, “The Beats of J&K”

LG Launches DIPR’s Digital Shows “Inspire Gen-Z”, “The Beats of J&K”

• The young generation of J&K wants to stimulate social progress, contribute to economic growth • Urges citizens to buy local products during the holiday season

Posted by RK News on Saturday, October 22, 2022

Srinagar, October 21: Lieutenant Governor Manoj Sinha on Friday launched ‘Inspire Gen-Z’ and ‘The Beats of J&K’, two contemporary digital shows created by the Department of Information and Public Relations (DIPR) to engage, entertain and inspire young people by J&K.
The Lieutenant Governor also inaugurated the Study Lounge and Reference Library and the dedicated DIPR Auditorium in Srinagar as the Pandit Bhajan Sopori Auditorium in honor of the Maestro of Santoor.
The Lieutenant Governor commended the Department of Information and Public Relations and the talented youth at UT of J&K. DIPR’s new initiatives are like windows that open onto an endless world of ideas, imagination, wisdom and culture, the Lieutenant Governor said.
From communicating government programs and policies to the public to spreading cultural tradition, the Department of Public Information plays an important role in offering new ideas and perspectives, he added.
“The youth is the hope of our nation. The younger generation of J&K wants to drive social progress, contribute to economic growth and a better future for society and the nation. Our endeavor is to ignite their dreams and aspirations and ensure that they realize their true potential as agents of change,” the Lieutenant Governor said.
The younger generation must always rise above narrow considerations of caste and religion to build an inclusive and equitable society in today’s interdependent world. The spirit of unity can bring about the most effective transformation in our society, observed the Lieutenant Governor.
Lt Governor called on the managers and employees of the Information Service to play the role of master communicators.
It is necessary to counter the deliberate dissemination of lies, propaganda with the aim of harming society. We must also protect the freedom of the press. Many newspapers, television stations and digital users reflect the vitality and vibrancy of our media and our democracy, the Lieutenant Governor said.
We must keep in mind that the medium is the message. So we need to choose the right media tools to reach people with factual information, he added.
On this occasion, the Lt Governor also urged all departments and ordinary citizens to buy local products. On this Diwali, we must strengthen the resolve of the self-help J&K and Vocal for Local campaign in prioritizing local products and empowering young people, women associated with self-help groups, he added.
Rohit Kansal, Principal Secretary to the Government, Department of Information, speaking on the occasion, congratulated the department and all those associated with the new initiatives.
With the new shows launching today, we aim to bring J&K talent to the national and international level in digital, contemporary and modern forms and show the world what UT youth are capable of. he adds.
Akshay Labroo, Director, Information and Public Relations, J&K, in his welcome address, gave an overview of new initiatives and programs in the department to showcase the inspiring stories of change makers and provide a platform for talented young people in the UT.
The state-of-the-art reference library will not only be limited to archive use, but also provide space for the intelligentsia to hold seminars and discussions, he said.
On this occasion, the Lieutenant Governor honored Professor Aparna Sopori, wife of Maestro Santoor Pandit Bhajan Sopori. He also congratulated the National Anthem Round-2 winners.
Live performances by renowned J&K artists including Gulzar Ahmed Ganai, Kusha Sharma, Chinmaya Sharma, Irfan and Bilal remained one of the main highlights of the evening.
Short videos highlighting the objectives and vision of the initiatives were also presented.

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