Edinburgh Festival Fringe shows will be staged at Johnnie Walker’s Princes Street whiskey attraction

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Twice-daily variety shows are to be staged from Thursday to Sunday at Johnnie Walker Princes Street, an eight-storey complex that opened in the former House of Fraser department store last fall. Cabaret, comedy, music and theater acts will be served alongside cocktails and drams in the “label studio”, the attraction’s main event space, which features a rooftop bar.

The Soweto Gospel Choir, British Got Talent star Magical Bones and Australian cult cabaret favorites Briefs Factory are among the first acts to be confirmed for Pick of the Fringe shows.

The Johnnie Walker attraction’s involvement in the Fringe has been confirmed after it emerged that the new St James area will become a pop-up venue for BBC festival performances, the official center for Fringe artists and businesses , and Edinburgh International Film. Festival previews.

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Other nearby Fringe venues include the Rose Theatre, on Rose Street, which will be run for the first time this year by Edinburgh-based theater company Captivate, and the New Town Theatre, which is run by the Stand Comedy Club, and boasts of the likes of model Eunice Olumide, actor David Hayman, comic Des Clarke, Stewart Lee and Fred MacAulay, rapper and social commentator Darren McGarvey, actress Elaine C Smith and former Captain Scottish rugby player Gavin Hastings.

An official announcement for the attraction reads: “Johnnie Walker Princes Street is gearing up for its first summer in the heart of Edinburgh’s West End, showcasing the best of the festival’s entertainment schedule in a series of unmissable Pick of the Fringe events. “. .

“With thousands of shows to choose from at the world’s largest arts festival, deciding what to see can be a conundrum for many.

“The eight-story Whiskey Experience has become one of the festival’s most exciting new venues, helping guests solve their show selection dilemmas with an incredible lineup of entertainment.

The Johnnie Walker Princes Street attraction opened last September.

“Located in Johnnie Walker Princes Street’s purpose-built event space, Label Studio, two must-see shows will run daily from Thursday to Sunday.

“Each day, three artists were selected from the Fringe’s unrivaled talent pool, for exclusive performances overlooking the Edinburgh cityscape.

“Guests will be treated to a mixed program of comedy, music and theatre, alongside some of the best cocktails and dramas available in the capital.”

Lauren Hyder, Events Manager at Johnnie Walker Princes Street, said: ‘When it comes to arts festivals, nobody does it better than the Fringe, so we’re absolutely thrilled to be in on the action as a new place for when all eyes rightly turn. in Edinburgh in August.

“It’s a big year for both of us, with the festival celebrating its 75th anniversary and Johnnie Walker Princes Street enjoying its first summer in the city.

“Our Label Studio space is tailor-made for events and has already hosted some amazing events and artists since we opened in September last year.

“We look forward to welcoming festival-goers to ‘Pick of the Fringe’. The artists we have selected truly represent the best the festival has to offer, so if you find it difficult to choose from the dizzying amount of performances available , We have what you need.

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