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Courtesy
Silver Spring Historical Society
Then: Silver Theatre,
December 15, 1950
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Courtesy
Jerry McCoy
Again: Silver
Theatre, Thanksgiving Day 2003
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One of the most challenging
aspects of photographic research is the attempt to date an
image that its photographer failed to record. In most cases,
this can be done if the photograph depicts buildings, automobiles,
or even clothing styles. These clues can help narrow down
the period that a photograph was taken to a couple of decades
or even a specific decade. Sometimes a range of years can
be determined; for example, when the construction date of
a depicted building is known. In a few cases, such as this
month's Silver Spring: Then image, an exact year as well as
month and day was determined because of a clue in the image.
This view of Colesville Road looking towards Georgia Avenue
clearly was taken sometime close to the Christmas holidaynote
the pine trees (and not very shapely ones at that) sitting
in oil barrels positioned along the sidewalks. A natural garland
can be seen hanging from the trees on the right, and a silvery
garland can be seen across the street hanging from the Silver
Theatre's marquee and extending up the street.
The unknown photographer decided to take a position on the
roof of one of the stores to get a better view of the bustling
action. What this photographer captured was the Silver Theatre's
marquee, upon which can barely be deciphered "PAYNETRIPOLI."
That clue is all a photo researcher needs to date this image.
Turning to the website Internet Movie Database (www.imdb.com),
a title search shows that the film Tripoli was released
in 1950 and starred John Payne. Further searching on the site
turned up the information that the film, an action/adventure
set in 1805, pitting the United States Marines against the
pirates of Tripoli, had its New York City premiere on November
9 of that year.
To determine the exact date or dates that this film played
at the Silver, a search was done using the newspaper microfilm
at the DC Public Library's Washingtoniana Division, located
on the third floor of the Martin Luther King Jr. Memorial
Library. Washington Post microfilm was chosen because this
newspaper ran daily movie listings for D.C. as well as the
Maryland suburbs. Choosing a start date of December 1, 1950
(figuring that it would take at least a month for this film
to get from Manhattan to Silver Spring!), I began scrolling
through the microfilm.
This process is far less tedious then it may sound. Using
the index that appears on the front page of each day's edition,
and finding the page for "Amusements," I quickly advanced
the microfilm to find out what was playing at the Silver on
that day. It was interesting to note that movies then did
not play for weeks (or months as the case may be) as they
do today at the same theater, but changed on a daily basis.
That was how the customers were enticed to come back, night
after night.
Just as I reached the end of the microfilm, Saturday, December
15, 1950, there it was. Listed under "Today's Neighborhood
Movies" appearing at the Silver (with FREE PARKING) was "Tripoli,"
starring Maureen O'Hara and John Payne, with showings at 1:00,
4:15, 7:35, and 9:40. Following the first and second screenings
(with separate admission) was the 1935 western "Hopalong Cassidy,"
starring William Boyd.
I can well imagine quite a few parents dropping their kids
off at the 2:35 or 5:50 show, providing mom or dad exactly
one hour to do the holiday shopping unencumbered.
And just what might the consumer have purchased in downtown
Silver Spring 53 years ago? At the end of the block was People's
Drug Store (now the anonymous CVS). There one could purchase
Rubinstein Apple Blossom Cologne for the ladies, on sale at
$1.25. For the man in your life, there was Old Spice Toilet
Water for $1.00. (I wonder when men conceded to purchasing
fragrances labeled "cologne"?)
At Hecht's Department Store (a portion of today's City Place
Mall), a "Christmas Dollar Day" sale was going on. Feather
bed pillows (made from "soft chickens") were $1.00 each, as
were women's rayon-knit gowns in pastel shades. For the smoker/driver
in the family, there was the "Pres-a-Lite," a gadget that
attached to your automobile's dashboard that automatically
dispensed cigarettes at the push of a button. What peace of
mind that must have offered for $6.95!
At Charles Schwartz & Son, located at the corner of Ellsworth
and Fenton, you could buy the RCA Victor portable radio in
"handsome plastic case" for $29.95. If that price was slightly
out of reach, you could always purchase it on the payment
plan, doling out 50 cents per week.
And for shoppers who had generous holiday budgets, there
was that 14" Admiral black & white television for $199.95,
on sale at Lacy's Television & Appliance, 8511 Fenton.
Why, if Santa brought you one of those, you would be all set
on Christmas Day to watch Vincent Price read Charles Dickens'
A Christmas Carol at 2:00 on WTTG Channel 5, and then
at 3:00 turn (yes, turn!) to WNBW Channel 4 to watch Uncle
Miltie's Christmas Party, starring Milton Berle.
By contrast, this "Silver Spring: Again" image, taken on
Thanksgiving Day, looks positively lifeless. The Silver is
still there, reborn this year as a showcase for the American
Film Institute. Showing that day was the classic 1938 Errol
Flynn film The Adventures of Robin Hood. The "Restaurant"
sign from the 1950 photo marked the White Tower hamburger
stand, today the site of the Lee Building. The towering Discovery
Building in the distance replaced the long-gone R.E. Barrett
Esso gasoline station and, only three years ago, the 1945
Little Tavern, now safely ensconced on Cameron Street.
Downtown Silver Spring is again on the verge of becoming
fully revitalized, hopefully creating pleasant shopping memories
for a new generation of residents. And for those of you who
decide to document the changing scene, please date and sign
your photographs!
Please share with the Silver Spring Historical
Society photographs or memorabilia of downtown Silver Spring,
from any years, for a future book. Contact the SSHS at sshistory@yahoo.com,
phone 301.565.2519, or write SSHS, P.O. Box 1160, Silver Spring,
MD 20910-1160. Our website is www.sshistory.org.
Future historians will thank you!
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